Paid advertising can feel like a gamble for small businesses. You put money in, hope something comes out, and quietly wonder if everyone else knows
It’s true — we live in a digital world. Most people look at screens 3 to 6 hours a day, and younger generations even more.
It’s easy to assume newsletters are outdated. With social media, short-form video, and constant algorithm changes, email can feel a little old-school. But even in
If there’s one thing I’ve seen over and over throughout my career—from designing websites to creating social media content to photographing people and places—it’s this:
When I talk to small business owners about branding, I usually see the same expression—somewhere between curious, overwhelmed, and “wait… isn’t that just a logo?”
