Something I see a lot is this: A business owner runs an ad or posts on Facebook and expects immediate results. And when nothing happens? It feels
If you’re a business owner managing your social media on top of everything else, it can be really fun… and at the same time REALLY
One of the things I hear most often from business owners is:“We’re posting on social media… but it doesn’t really feel like it’s doing anything.”
It’s true — we live in a digital world. Most people look at screens 3 to 6 hours a day, and younger generations even more.
If there’s one thing I’ve seen over and over throughout my career—from designing websites to creating social media content to photographing people and places—it’s this:
When I talk to small business owners about branding, I usually see the same expression—somewhere between curious, overwhelmed, and “wait… isn’t that just a logo?”
