The Numbers Are Telling You Something Recently, EXPMG had the opportunity to sit down with the Destination Calloway team and walk through the results of
When a Platform Stops Making Sense Recently, we made the decision to deactivate EXPMG’s TikTok account. It wasn’t because TikTok wasn’t getting views or because
To make Building An Effective Content Library We recently started managing social media for a client who wanted to post every day. There was just
Posting Shouldn’t Feel Overwhelming If you’ve ever managed social media, you’ve probably felt this. You sit down to work on one post, and suddenly you’re
Our Best Social Media Performance Took Two Minutes A week ago, our CEO was at Kentucky Dam when he noticed a generator crane working on
Why More Social Media Content Isn’t Always Better This week reminded me of something that a lot of marketers, including myself, know but need to
If you’re a small business owner, there’s a good chance social media has felt frustrating at some point. You know it’s important. You see other
If you have spent any time on social media lately, you have probably noticed how much attention Reels get. Instagram, Facebook, and other platforms are
If you’re a business owner managing your social media on top of everything else, it can be really fun… and at the same time REALLY
One of the things I hear most often from business owners is:“We’re posting on social media… but it doesn’t really feel like it’s doing anything.”
